Design Goals. Business Outcomes.
I’ve done this by translating design goals into impactful business outcomes through several key initiatives:
Branding Redesign
Led a comprehensive branding redesign that not only addressed accessibility issues but also created a distinctive brand identity, helping us stand out in the competitive tech landscape.
Custom Design System
Spearheaded the development of a comprehensive design system, enabling both designers and engineers to produce high-quality and consistent content more efficiently and effectively.
New Product Vision
Defined a new product vision using customer feedback and AI advancements to address the full customer use case, ensuring our product meets all needs and enhances satisfaction.
Holistic Redesign
Directed a comprehensive redesign that segmented the product into multiple, use-case-specific offerings, simplifying customer onboarding and significantly boosting sales.
Leadership Bonds. Stakeholder Trust.
In addition, I’ve built strong relationships among leadership and stakeholders with:
Comprehensive and Accessible Design Documentation
Created extensive design documentation and streamlined design requests, ensuring everyone can easily access design assets and support. This transparency reduced stress on designers, made projects visible, and kept stakeholders informed.
Engagement and Support
Fostered strong relationships with leadership and stakeholders by regularly attending cross-functional meetings and providing valuable design thinking support. This proactive approach earned their trust and facilitated ongoing collaboration.
Proactive Design Solutions
Proactively identified areas where design could make a significant impact and presented solutions to leadership. This demonstrated the strategic value of design, highlighting its potential to drive innovation, enhance user experiences, and support business goals.
Design Education and Evangelism
Hosted workshops and lunch-and-learns, and involved key leadership in design sign-offs to educate and engage the team about design. These initiatives fostered collaboration, enhanced understanding, and increased appreciation for design’s impact.
Transparent Growth. Team Development.
I lead and mentor my design team by creating a transparent and supportive growth environment. I developed comprehensive career leveling guides, enabling designers to clearly understand their career paths and goals. This transparency allows us to regularly conduct gap analyses, helping team members identify areas for growth and actively work towards their professional development objectives.
Collaborative Culture. Creative Events.
I foster a culture of collaboration and creativity by regularly bringing my team together through structured rituals and events. I host team offsite events that encourage designers to embrace blue sky thinking, approach design challenges from new angles, and experiment with innovative solutions. To further support this culture, I have created design rituals that allow the team to collectively overcome hurdles and celebrate successes at every stage.
Testimonials. Real Feedback.
“This is the first time I’ve ever fully understood what this company does. Your demo makes perfect sense, how do we get this in front of customers?”
Board of Directors
“Hailey is the only design leader I’ve ever worked with that can do a full range of activities from hearing a very vaguely defined idea to having a fully functioning prototype thats ready to be put in front of customers within days of conception.”
Maksym, Principal product manager
“Hailey has THE MOST AMAZING organization and is quite literally team structure and artifact #goals.”
Francine K, Senior Director of Delivery and Success
“I’m always impressed by the ingenuity of our design team, taking my hacky sketches and turning them into beautiful and comprehensible graphics.”
Tim W, CEO
In response to the design documentation launch
“Words cannot describe how excited this makes me. Way to unlock the entire company on the design front. 👏”
Anders M, Product Marketing
In response to the design documentation launch
“This is amazing to see, especially so early in our journey as a company. Well done!”
Tim Z, VP of Marketing
In response to the design documentation launch
“Sweet! My last company was like 7-8 years in before they managed to get to this!”
Tim W, CEO
In response to the design documentation launch
“BIG thanks to the Design Team!!! Thank you ❤️”
Shruthi R, CBO